The Culinary Edge
Food Design Brand Extension
The Culinary Edge is a San Francisco–based food design consultancy. I created a comprehensive brand system that touched every expression of the company—business collateral, digital platforms, environmental graphics, marketing campaigns, web presence, and photography. Four years later, the full range of work is still in use, giving them a consistent, vibrant identity that elevated them well above their competitors. This enduring clarity and professionalism played a role in strengthening their market position and ultimately helping them secure acquisition.
Brand Strategy/Brand System/Illustration/Marketing/Environmental color/SIgnage/Photography/Art Direction
