SIde Eye Pie

For Side Eye, a pizza concept with deep Austin roots, we built a brand that thrives on personality. The handmade logo and a cast of quirky illustrated characters give the identity its voice, supported by a bright, flexible palette and typography with an impish sense of humor. From menus to merch, the brand becomes a living cast of Austin weirdness — distinctly millennial, distinctly Texan.

Collateral/Menus/Interior+exterior color strategy/Marketing tools/illustration