Ito

Ito is a street fashion brand based in Downtown Los Angeles, specializing in unique, Japanese-inspired handmade designs. I was thrilled by the opportunity to channel my long-standing love for Japanese design, history, and mythology—drawing inspiration from Shinto and yokai, to wabi-sabi, sashiko, kintsugi, and even the ethereal presence of yūrei. This foundation gave me the chance to create a logo and brand system that felt both modern and culturally rooted. From clothing labels and business collateral to social media headers and templates, the identity expresses Ito’s balance of craft, tradition, and street-level edge.

Brand Strategy/Brand System/Marketing/Business Collateral/Labels/Art